Most of you are aware I recently took a position at Tribune as their in-house SEO manager.
One of the first things I did was get a current state of the union. After working through the issues of verification for the dozens of sites (another post, perhaps), I realized that ‘What Googlebot Sees’ for a handful of the domains is ‘Privacy Policy’. Now, this is obviously a red flag for us to add a ‘nofollow’ tag on the link (that’s perhaps another post also), but in addition to that, I found something else.
What’s that? What did I find?
Scrapers . . . lots of them. You’d think they’d take the time to add a line of code to their bot to remove such a common piece of code as ‘Privacy Policy’, but . . . nope.
Take a peek at your Webmaster Central console under the ‘What Google Sees’ section. Not only will it highlight what you should ‘nofollow’ but, if you dig a little deeper, you may find some scrapers. What you do next is your decision. Options? Take a legal stance, allow them to do it until you gain some more inbound links, reach out to them with an RSS feed (or other linking option), or do something a bit more blackhat, like making your ‘Privacy Policy’ type links an image with an alt tag for the targeted keyphrase. 😉 I’m not going to share what we’re doing (though it is not the latter), as that would lead to proprietary information; besides, that type of decision is going to be pretty site-specific, anyway.
P.S. They turned the river green on St. Patrick’s Day in Chicago. Interesting, but not sure if it was worth standing in the cold for 45 minutes with my 4-year old son. 😉
Brent D. Payne
SEO Manager
Tribune Interactive
